We’re growing, and we are looking for a Retention Marketing Manager to lead our subscription management and retention marketing efforts.
We are continued (a division of Allied Health Media). A leader in online education, our company is comprised of passionate individuals dedicated to providing an exceptional online learning experience that enhances the lives and careers of the professionals we serve. We are fast-paced, nimble, and laugh a lot. We all work from home offices in various locations across the country. We are dynamic, engaged, highly motivated and highly skilled and we’re looking for another team member to join our cause. We are certified as a great workplace and ranked in the top 50 2018 Best Small Business Workplaces by the independent analysts at Great Place to Work®. Learn more about us at continued.com.
We are seeking an innovative, experienced, and data driven Retention Marketing Manager who is always eager to optimize and improve performance. This position will have accountability for retention marketing activities including email marketing, direct mail, retention rates, and site onboarding and optimization. The manager works closely with acquisition, data analytics, ecommerce, and creative teams within marketing to develop and execute retention marketing campaigns. This position will report directly to the Director of Marketing and Sales Retention, and its primary charge is growing recurring revenue by strengthening relationships with our customers. This is an excellent role for someone who is excited about and driven by retention strategy, analytics, and execution.
The Retention Marketing Manager is a newly created role for the organization, created to strengthen our current retention efforts. This role will be very metrics-driven and performance will be measured based on the established benchmarks. Metrics will include, but are not limited to, customer conversion, cancellation rate, renewal rate, involuntary churn rate, and yearly retention revenue targets.
Data and analytical reports will include:
Knowledge and Skill Requirements
We value attention to detail. Applications that fail to follow these simple steps will not be considered. Please provide a cover letter with your resume. In your cover letter please include 1) A short paragraph describing a project or campaign from your retention marketing experience that you are most proud of, and why; 2) your salary requirements.