Performance Marketing Manager, New York City

Posted 02 Mar 2019

Spartan Race, Inc.

Spartan Race wants to create, empower, and challenge a global community to transform lives and create a better future. We have an audacious goal of transforming 100 Million lives and we won’t stop until we get do it.

As a Performance Marketing Strategist based in NYC, you will build strategies designed to drive acquisition of new Spartan consumers, implement with excellence, analyze signals, and optimize to drive maximum ROI. You will also serve as the key integrator between the innovative partnership created between Spartan Race and Rakuten, leader in digital media.

This role is located in downtown New York City, local candidates will receive preference in hiring status and relocation will not be provided for candidates outside of the New York area.


  • In partnership with the Spartan Race Leadership Team and Rakuten, chart a course of amazing consumer acquisition in 2019
  • Create an omni-channel approach to driving profitable acquisition and growth
  • Provide digital strategy recommendations and implementation
  • Work closely with Rakuten to implement new and cutting edge solutions in the digital and performance marketing space for Spartan Race
  • Implement test and learn strategies
  • Develop briefs and work collaboratively with Spartan NYC’s creative team in the creation of digital marketing assets
  • Work closely with key media partners to drive growth and ROI
  • Drive down accountability, proactive action and mentorship to direct reports
  • Provide weekly reports on marketing performance


  • 4-6 years experience in performance media at a high growth direct to consumer startup, brand or agency specializing in this kind of marketing
  • Extensive knowledge of digital media including Facebook, Google with a focus on Youtube, programmatic platforms, Native, and Affiliate
  • Extensive knowledge with measurement and media attribution tools such as Google Analytics, Sysomos and G2
  • Familiarity with working with DMP’s

Qualities required of all Spartan team members:

Spartan Race is a high-performance organization, and successful team members must therefore possess a strong work ethic and hands-on approach to business. We are innovative, create inventive solutions, and are exceptionally service minded. Team members at Spartan change lives, and have a passion for the organization. Paramount to our organization is the maturity to embrace ambiguity and ability to adapt according to the market and the continuing innovation of the organization.

  • Ability to hold one’s self accountable and an aptitude for prioritizing multiple projects
  • Strong sense of teamwork with the ability to foster relationships
  • Proactive, solutions-oriented; capability to identify efficiencies and decrease costs while maintaining a quality workplace environment and product
  • Collegial approach to a business environment and cooperative work style
  • Exceptional verbal and written communication skills