Marketing Manager (Remote)

Posted 14 Apr 2019

Circonus


Circonus is seeking a Marketing Manager to help manage the day-to-day marketing activities and long-term marketing strategy for the company. They’ll inform and execute upon our social and conference strategy, while simultaneously providing logistical support for our demand generation activities. We’re looking for a detail-oriented campaign manager with a strong eye for voice/tone and brand personality who thrives in a fast-paced environment. The Marketing Manager will report to the Director of Marketing.

Oversee Execution of our Conference Strategy

  • Build and maintain an inventory of applicable conferences, trade shows, and speaking calendar(s) for our chosen conferences
  • Promote staff conference participation by maintaining a CFP calendar and reminding staff of proposal due-dates
  • Secure and handle logistics for scheduled conference trade shows
  • Coordinate with our copywriters and designers to ensure booths, demos, and handouts are correctly prepared for our chosen conferences
  • Publicize our conference activities to prospects and past attendees through email and other online promotion
  • Coordinate with sales to invite relevant prospects to any extracurricular activities and social events
  • Plan and organize promotional giveaways for select conferences

Manage our Paid Demand-Generation Campaign

  • Develop advertising creatives through coordination with staff copywriters and designers
  • Coordinate with third-party vendors to execute paid campaigns and manage lead collection
  • Place campaigns on relevant advertising platforms, including adwords, facebook, reddit, twitter, linkedin, etc.
  • Track, analyze and report efficacy of campaigns

Oversee Creation and Execution of our Comprehensive Social Media Strategy

  • Identify relevant social media channels
  • Create a regular publishing schedule for relevant social media channels
  • Promote all content marketing and conference activities
  • Curate and promote company activities, relevant industry oriented news and activities to highlight Circonus as a thought leader for its target markets

Other Responsibilites

  • Support our email marketing strategy, including creating a monthly newsletter and creating email marketing campaigns
  • Take steps to measure, enhance, and enrich brand awareness through various goals and objectives
  • Assist in analyzing market trends and recommend changes to marketing and business development strategies based on analysis and feedback
  • Ensure content provides clear benefits to the target audience, conveys the Circonus brand voice and personality, and meets high quality standards

Qualifications

  • 5+ years’ marketing experience, B2B and technology/software marketing experience preferred
  • Bachelor\\\\'s degree in marketing or similar field
  • Experience owning and managing marketing strategies; specifically, social media, conference schedules, and lead generation campaigns
  • Content marketing expertise, including development and distribution via social media channels such as Reddit, Facebook and Twitter
  • Exceptional writing and verbal communication skills
  • Organized with an eye for detail
  • Self-motivated, independent, quick learner
  • Ability to work in a fast paced environment and multitask

Nice To Have

  • Digital advertising expertise, including direct advertising via Google AdWords, Reddit Ads and/or Facebook Ads Manager
  • Familiarity with tools we use, such as WordPress, Jira, Buffer
  • Experience with monitoring and/or analytics solutions
Circonus is a software company that is changing the way the world monitors both IT infrastructure and the business it powers. Our SaaS and On-premise solutions enable companies to combine monitoring, alerting, event processing, and predictive analytics into a unified solution. Visualize any data, in any application, from any system, in real-time. Circonus scales from a single team to a worldwide organization that tracks thousands of devices analyzing millions of metrics. API driven automation empowers developers and makes operational teams incredibly efficient, while analytics drive insights that improve organization wide performance.

We enjoy a global reach, but our customers primarily cluster on the East Coast, California, and to a lesser degree, Europe. Our success stems from (a) delivering an industry-leading offering and (b) an obsession with customer satisfaction. Culturally, we operate like a startup. Small, agile teams with quick decisions and short, iterative cycle times. We relish our core values of respect, integrity, value and growth, among others.

All of our positions include a discretionary PTO policy, health insurance, gym reimbursement, a generous 401 K, the opportunity for a bonus and more.

Responsibilities

Requirements