Content Marketing Lead

Posted 27 Jul 2019

Wiley


The Learning House, Inc. a Wiley Brand, helps people improve their lives through education. As an Academic Program Manager, we offer a full suite of education services, including: Online Program Management (OPM), Corporate Solutions, The Software Guild, Learning House International, and Advancement Courses. Built on a foundation of data-driven decision-making, thorough market research, and robust technology services, Learning House is focused on delivering high-quality, relevant just-in-time education services to meet the needs of a dynamic, global market. Through its partnerships, Learning House helps universities acquire more students, produce more graduates, and deliver better outcomes and helps companies attract, develop, and retain a happier, more skilled workforce.

General Purpose:

The content marketing lead develops and sources promotional opportunities for content campaigns for Learning House university partners and business units to drive website traffic and lead generation.

Role Qualifications:

  • Minimum : Bachelor\\'s degree with one to three years digital marketing experience.
  • Desired : Bachelor\\'s degree with 3+ years of content marketing or promotion experience.

Position Responsibilities:

  • Author comprehensive multi-channel campaign plans including goals, objectives, and KPI\\'s
  • Lead ideation, strategy and promotion of content assets intended for outreach (infographics, whitepapers, videos, contests, etc)
  • Secure and manage the creation of content by external vendors and placements
  • Prospect for new content promotion opportunities by working with the influencer marketing manager to create a robust database of relevant influencers
  • Spec out campaign budgets and media plan for marketing campaigns
  • Lead social promotion campaigns on Facebook, LinkedIn, Pinterest for inbound content
  • Monitor and report on campaign goals after completion and draft a summary performance report
  • Reach out to and communicate with other teams to leverage marketing assets produced within the Inbound team as auxiliaries for other marketing channels and efforts.
  • Other duties as assigned.

Essential Skills and Experience:

  • Strong communication, organizational and multitasking skills
  • Excellent interpersonal skills and ability to work cooperatively with team members
  • Self-starter who can work independently
  • Ability to manage multiple projects at one time and meet tight deadlines
  • Flexibility and ability to adapt to rapidly changing marketplace

Special Position Requirements:

  • Proficient in Microsoft Office Suite

Physical Requirements and Work Environment:

The physical demands and work environment characteristics described here represent those that the employee must meet to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable an individual with a disability to perform the essential functions:

Physical Demands: While performing the duties of the job, the employee is occasionally required to sit and stand.

Work Environment: This job is performed in a general office environment with standard office equipment available. Work is generally sedentary in nature, but may require standing and walking. The working environment is generally favorable. Lighting and temperature are adequate, and there are no hazardous or unpleasant conditions caused by noise, dust, etc.